Building an platform is an amazingly powerful thing an author can do. Tim Grahl, a successful author and book marketer has identified 3 steps for building an author platform.
Permission. You need to have a way to communicate with your fans that reliably gets their attention and drives them into action.
Content. You need to put your work out into the world widely and freely, for people to easily find and interact with.
Outreach. You need a way to move people from not knowing you exist to knowing you exist.
If an author can figure out a way to figure out the Outreach + Content + Permission equation, he or she is going to be successful.
3 common ways of getting connected to potential readers are 1) Speaking at a conference or college or other places 2) Guest Blog 3) Find other authors to promote you on their platform.
Most authors mistake a platform as a channel for self-promotion hard sales. It is not. It will annoy your readers.
If you haven’t started making an author platform, do it now as it takes years to build one.